Trends in conventional medical devices - domestic brands will eventually take the lead
In China's medical device industry , an innovative medical technology is usually transmitted from Europe to the United States. The world's leading medical device manufacturers occupy high-end market with high strategy and high profits.
As time goes by, more hospitals use this innovative medical technology. A few years later, this innovative technology is mastered by domestic medical device manufacturers. After innovative technology becomes conventional technology, it will attract nearly 100 domestically produced products. Medical device manufacturers carry out low-cost dumping and gradually occupy market share.
The monitors and heart stents with a transaction price of 80,000 have been pulled to less than 1.7 percent by domestic brands. Domestic heart stents and domestic monitors have accounted for more than 70% of the market.
In 2011, Johnson & Johnson decided to withdraw Cordis from the global heart stent business. In January 2014, MicroPort acquired the drug-eluting stent-related assets of Cordis, a Johnson & Johnson company.
Due to the lack of price advantage, BD has no high profit to support the operation of the company, giving up the syringe that once occupied 80% of the Chinese market.
The price is a well-known enterprise and a small and weak enterprise, which is the watershed of domestic and imported brands.
Everyone who continues to fight price wars is a small business. It is very difficult to survive. I try my best to make the quality of the product worse and worse, so that the price can be lower and lower. The author Wang Qiang thinks that he will only take this trick.
The world-renowned and domestically renowned medical device manufacturers do not fight price wars. They are based on experts, academics, technological innovation, category management, and optimal price/performance ratio to establish a good brand image to drive the market.
Imported medical devices are more than 70% higher than the price of domestic medical devices, and have been recognized by the owners of the medical device industry. The health system and the tendering agency (both import and domestic groups at the time of bidding), hospitals, imported medical devices and Manufacturers and agents of domestic medical equipment.
At present, the domestic DR transaction price is around 300,000, and the same configuration GPS DR transaction price is about 2 million. The domestic orthopedic trauma product has a set of locking plates (one plate and eight nails) with a price of 5,000 yuan, while the imported orthopaedic trauma product has a locking plate (one plate and eight nails) with a price of 9000 yuan.
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