The Boston Consulting Group (BCG) released the "China Digital Healthcare Market Transformation" report yesterday. The report said that China's digital medical industry is on the horizon; it is estimated that from 2014 to 2020, the scale of application of digital medical services and e-commerce will be 20 billion yuan. The renminbi surged to 700 billion yuan.
The report analyzes in detail the perspectives from which digital healthcare services will reshape the Chinese healthcare industry and how it will affect patients, doctors, and companies that provide medical products or services. In addition, the report provides an in-depth analysis of a range of emerging business models. “In order to survive and thrive in a new environment, companies in all segments of the healthcare value chain must actively adopt innovative business models such as Internet companies, pharmaceutical companies and medical technology companies, distributors and retailers, and insurance institutions.â€
BCG partner Xia Xiaoyan said: "The scale and nature of these changes and the opportunities they bring are different for different stakeholders. Some institutions and companies will have the opportunity to achieve the 'digital' of existing processes. Increase efficiency. Others will be more exposed to risk. But for other organizations and companies, technological advancement will help them create a new digital medical business. However, regardless of opportunities or risks, all involved in medical care Industry organizations and companies have the opportunity to use their power to shape the future market as the market undergoes tremendous changes."
According to the report, China's digital medical market revolution will greatly change China's health care system. Its influence is manifested in many aspects: the way of treatment and management of patients, the way doctors work and the mode of operation of hospitals, the way medicines and medical devices are supplied and used, and the product structure and service methods of insurance institutions.
In addition, the report also pointed out that for institutions and enterprises that compete in all aspects of the value chain, the digital age requires them to explore new ideas and actively explore new business models. “Digital companies that are new to the healthcare industry need to provide end-to-end solutions and design effective business models; pharmaceutical companies and medical technology companies need to leverage digital tools to increase the efficiency of sales and marketing efforts, provide disease management solutions, and apply Big data analytics to support portfolio decisions and improve R&D efficiency; pharmaceutical distributors and retailers must act quickly to avoid being replaced as an intermediary by e-commerce; insurance institutions will have the opportunity to develop new businesses, including digital services, Such as telemedicine consultation, etc.".
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