Reveal: the dilemma faced by doctors

This should be related to the many dilemmas encountered in the current development of the medical team. When the doctors’ group was on the scene, many people were attracted by the superficial excitement and had a feverish mind. They did not fully consider the difficulties faced by the establishment of the medical team and the experience of operating medical institutions. I will encounter actual details. Therefore, this new thing that hastily launched is not so much a career as it is to join in the fun. This is also destined to have a higher probability that they will quickly fall from the horse in the face of difficulties, and eventually fade out of people's attention.

Reveal: the dilemma faced by doctors

So, what are the current difficulties for doctors? This needs to be analyzed from the following aspects:

First of all, the source of the doctor. Doctors under the Doctor Group can have three forms: one, a temporary doctor. Such doctors usually have very little contact with the doctors' group, but when they need to come out for treatment, they are invited to go to the consultation or assist in treatment. This is similar to the previous "flying knife" behavior, not too high viscosity with the doctor group, can not talk about loyalty; second, the signing doctor. This type of doctor may be a full-time doctor of the doctor's group, and the doctor's group will give the doctor a certain amount of compensation according to the needs of the business. Such doctors are similar to doctors who work in private hospitals. Their relationship with the doctors' group is the relationship between employees and employers. This relationship is the most realistic and requires money to speak. Employees can leave when they feel unsatisfied, so they also There is no loyalty; third, a partner doctor. Doctors' groups are generally operated on a joint-stock basis, and there are doctors in the relevant professions. Such a doctor is equal to doing business for himself, so the loyalty is the highest.

Among the above three types of doctors, doctors who are shareholders are certainly the most ideal source of doctors. However, this must be at the expense of the group's equity, which will severely limit the number of doctors. It is difficult for doctors from two other sources to really serve the doctors' group, which makes the source of doctors the most troublesome problem for doctors.

Some doctor groups claim to have tens of thousands of doctors, and if these doctors are all highly loyal partners, any investor will vie for money. However, this situation is very similar to the various APP users who have more than N zombie doctors. In addition to adding to the data, most of them are only responsible for soy sauce, and have no practical effect on the business development of the group.

The above is about the number of doctors. Another serious dilemma faced by the doctors' group is the quality of doctors. It is not enough for a doctor's group to be recognized by the public. It is not enough to rely on the reputation of a founder (not to mention that many founders are quasi-medicine doctors with less medical skills), and patients will ask every doctor who sees a doctor to be a doctor like a founder. Or other famous experts. In actual operation, such a doctor's temporary walk is no problem, and if every doctor is required to be so famous, the problem is serious. Because no doctor group has such resources. Even if some propaganda materials indicate that there is a famous doctor or even an academician to join, it is almost a name, which is a trick. This kind of thing is much more publicized, and the people will be very uncomfortable. And the doctors' group really wants to invite those big gods to their own knees. Even if the gods are willing, it is difficult for the doctors' group to raise the price to support those gods. The appetite of the guys is not unclear.

Second, the source of the problem. If a doctor's group wants to survive, it must be realized. This is just like any other business entity. As an entity that operates a medical business, the doctor group has only one way to realize it, that is, to treat patients. With the patient, it is equal to having a customer, and all problems will be solved.

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