Recently, it was learned that, based on the inspection of products and services, the medical institution that focuses on health management services has completed the A-round financing of tens of millions of yuan, and the investment institutions have not disclosed it.
Established in 2015, Bird Health is an Internet medical institution with general medical qualifications and Internet medical licenses. It has business segments and brands such as Birds Rapid Inspection, Bird Free Clinic, and Bode Medical. It has covered more than ten major domestic cities such as Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu and Nanjing.
According to Sun Yue, founder and CEO of Little Bird Health, this round of funds is mainly used for the market expansion of Birdie's fast bird inspection business line, covering more cities and improving products and services.
Four major products cover both ends of B and C to test and cut into health management services
In the current inspection market, when users are performing early screening or disease management, they often encounter pain points such as not knowing which items to check, hospitals, inspection institutions are overcrowded, medical examination costs are high, and service quality is poor.
Bird's quick test products are based on medical tests, combined with customer and market needs, through the integration of medical testing resources for personalized product customization, open up the information channel between the laboratory and the consumer, so that consumers can choose An inspection product that meets your health needs, rather than passively accepting a medical check-up package sold by a hospital or medical center.
At the same time, as part of the health management, the bird quickly passes the medical frontier inspection products such as “disease screening†and “medication guidance†as a supplement to hospitals and medical examination centers; on the other hand, through the establishment of personal health records. Health management services such as chronic disease detection, lifestyle guidance and personal health checkups make up for gaps in the health management market.
The bird's current main products include four categories:
One is the routine physical examination products. Different from the "one thousand people" in hospitals and medical examination centers, "Birds quickly test individualized medical examination packages for people of different genders, occupations and ages, such as hundreds of kinds of domestic workers, pensioners, sedentary people, etc. Medical examination package. Provides more comprehensive health management services by means of on-site sampling, self-sampling and other individualized services. For the interpretation of health reports, the specialists of bird verification will respond to the customer's test results and simple consultation. Provide clients with professional report analysis and personalized health advice.
The second is special screening products. Birds quickly tested the self-built product research and development team, conducted research and research and development in the blank direction of the hospital and the physical examination center, supplemented the early screening short board, and detected the unclear diseases through early screening to reduce the probability of serious illness. At present, Birds has launched seven kinds of antibodies for early screening of lung cancer, and susceptibility genes for breast cancer and ovarian cancer.
The third is disease management products. These products provide different solutions for patients and sub-health groups, mainly based on chronic diseases. Based on the needs of disease monitoring, therapeutic effect evaluation, early screening of diseases, etc., the means of testing and testing are used, and the family is the unit. Conduct systematic health management, for example, for patients with chronic diseases, and conduct precise disease management according to the guidelines for gene-based medications.
The fourth is healthy living products. It is suitable for daily health monitoring of healthy people. It guides diet, exercise and other lifestyles through genetic testing and other means, and realizes all-round health management services by dynamic management of various physical indicators.
It is understood that the bird health has been profitable in 2018. In the three years since its establishment, it has served nearly one million people, of which the number of enterprises and users is half. Similarly, Birds quickly verified the health inspection package for corporate customers, provided on-site physical examination services for enterprise users, improved employee satisfaction and inspection rate, and reduced the cost of medical examinations. At the back end of the inspection service, it cooperates with many online medical treatment platforms to help doctors make further diagnosis and analysis through the preliminary test report.
Cover more than 5,000 inspection projects, connecting the upstream and downstream of the industrial chain
The bird test is combined with three kinds of inspection resources, including a third-party medical laboratory, self-built laboratory, and public hospital laboratory, to form a comprehensive medical testing platform covering more than 100 laboratories in 31 provinces, municipalities and autonomous regions.
Unlike the simple home inspection, the bird verification is mainly based on inspection products and services, and is positioned as a medical institution that focuses on health management services. The inspection products refer not only to the basic blood test items in the hospital, but to Based on the needs of different users, the multi-dimensional inspection items across the blood, genes, and images have been developed into professional and practical inspection products.
In addition to common blood testing and genetic testing programs, it also provides mobile testing services such as electrocardiogram and B-ultrasound. The test covers more than 5,000 test items including blood, urine, instruments, tissue samples, and genetic testing.
In terms of qualifications, Birds quickly verifies all Medical Consumables and has relevant permits. It complies with the medical industry's preservation and transportation rules. Individual users' medical equipments are single-packaged, independently coded, and traceable throughout the journey.
Although the Internet is the main carrier and means, Bird Health is not only based on online services, but also has a general-purpose clinic with an area of ​​nearly 1,000 square meters. It mainly carries the workflow of product development and sample inspection to ensure the workflow. Authoritative and accurate test results.
Birdie has a total of more than 3,000 full-time, part-time doctors and nurses, and includes more than ten product development teams. All medical staff must be certified during the service period, and set up feedback and return visit mechanisms to control the quality of services.
In the development of Internet medical care, the high cost of C-end customer acquisition has become a big problem. The direct marketing of medical and health products to the user end requires a long market education, in order to fully gain market trust. In addition to self-built physical clinics, Birds Express mainly promotes marketing through three aspects:
First, vigorously develop e-commerce channels, Birds quickly opened an official flagship store in Jingdong, selling products through natural traffic;
The second is to reach the C-end users through the point of contact with the enterprise users;
The third is to cultivate seed users, improve product quality and service quality, and enable users who experience or use Birds to verify products and services to spontaneously spread.
At present, Birds Express has cooperated with a number of third-party medical diagnostic institutions, and the service can be applied nationwide.
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