The medical and health industry is a well-deserved sunrise industry. Nowadays, the Internet has penetrated into various fields of people's lives, and the medical field, which is naturally high-profile, will be involved in the frenzy of cross-border integration and develop in the direction of "Internet +".
Langma information is a member of this frenzy. Based on the development of intelligent detection technology, the rapid rise of the Internet and the uneven distribution of traditional medical resources, Langma Information decided to transform to the “Internet + Medical†field at the end of 2013. Langma Information acquired the 39 health network with traffic, and then connected the offline physical hospitals - "39 Internet Hospital" and "Guizhou (Guiyang) Internet Hospital", and then developed into the field of pharmaceutical circulation and smart wearable devices.
Langma Information adheres to the use of the Internet, big data and other technologies as medical connectors and amplifiers, forming a closed loop of services in the Internet medical field, and building an Internet medical ecosystem of Langma information.
After 20 years of development, in the "Top 20 Chinese Internet Enterprises in 2018" released by Xiamen on July 27, 2018, Langma Information was nominated again, ranking 39th, becoming the only one in China for three consecutive years. Internet + medical "business, this is undoubtedly the biggest affirmation of the results of its efforts.
The "three cores" of the Langma Information Internet Medical Ecosphere
Medical health is the eternal theme pursued by human life and the foundation of a country and society. Nowadays, China's "Internet + medical" application is in full swing. What is special about the development of Langma Information's Internet medical ecosystem?
First, Internet hospitals are integrated with offline physical hospitals. Based on the Internet, Langma Information is based on the physical hospital, the combination of online and offline, and truly cut into the medical treatment. This combination of online and offline mode alleviates the difficulty of seeing a doctor and brings convenience to patients.
In fact, most Internet medical websites only have online services, and there are no offline medical institutions. Langma believes that Internet medical care not only requires wired access, but also wired resources to provide users with better services. Service, this is undoubtedly an important foothold of Langma information.
Among the two major Internet hospital platforms constructed by Langma Information, 39 Internet hospitals focus on grading diagnosis and treatment, while Guizhou (Guiyang) Internet Hospital focuses on chronic disease management. These two hospital platforms can meet most of the patients who are consulted, so patients can go to traditional hospitals to queue up for medical treatment, saving time for consultation.
39 Internet Hospital is the first platform for the “medical doctor consultation†model in China. Based on the remote consultation, it launched remote rounds, remote clinics, remote video consultation, distance learning, precision normalized telemedicine poverty alleviation, and field help. Supporting a variety of forms of consultation, which can solve the uneven distribution of medical resources, allowing high-quality medical resources to connect with primary hospitals, and help patients receive treatment in a short period of time.
It is understood that 60% of video consultations are high blood pressure patients, and 10% are diabetic patients. Due to the convenience of remote consultation, the website has won many elderly users over 60 years old in Guizhou.
39 Internet Hospital Executive Dean Pang Chenglin once said that 39 Internet Hospital's expert resources are shared with Guiyang Sixth Hospital. For this reason, Guiyang Sixth Hospital will focus on the development of cancer, cardiovascular, orthopedics and other disciplines to form a resource synergy effect. At the same time, the Guiyang Sixth Hospital is an online hospital established in Guizhou (Guiyang). Its main business is chronic disease management, which can serve thousands of people every day. Due to the variety of disease disciplines and quality medical services, this will retain 85% of the consultation patients, both of whom can get the flow they need.
Second, the development of "Raya" medical-grade smart wearable testing equipment. In fact, Langma Information has been premeditated in the medical wearable device business. In 2015, Langma Information told the Daily Economic News reporter that Langma Information plans to provide portable and wearable devices such as blood glucose meters, electronic blood pressure monitors , body fat scales, and wristbands at the end of Internet hospitals. And collecting physiological data of the user through the device, thereby constructing a healthy portrait of the user, and then providing health management services to the user by the Internet hospital based on the data.
In the industry at the time, Langma Information was the leader in the development of wearable medical testing equipment. When many people have not responded to the wearable device market, Langma has decided to run a big data service through wearable devices to run its business model. The sensitivity of Langma's information to the market has made it one step ahead of others in this field, standing in advance.
Third, the establishment of medical e-commerce. Wang Wei, chairman of Langma Information, said that medicine is the ultimate commercial realization model of Langma Information. If the patient can see the medicine immediately after seeing the doctor on the Internet, it will save the time for the patient to go to the pharmacy to buy the medicine, and it can attract a lot of users based on the convenience. And if the platform such as Good Doctor Online only has online services and can't buy medicines, then Langma Information has made its development even more advanced.
At present, the Guiyang Internet Hospital is free of charge for the elderly, but the electronic prescription needs to be fed back to the doctors of the offline hospital before it can be opened to the patient. This is mainly to accumulate data of patients with chronic diseases and ultimately drive their pharmaceutical service business. Based on the combination of Internet users' big data and medical e-commerce, the field of medical e-commerce in the Langma information ecosystem has developed rapidly.
In short, Langma Information provides a scientific diagnosis through the combination of the traffic brought by the Internet hospital and the diagnosis of the physical hospital. The Internet hospital collects the patient's health index from the wearable device as one of the doctor's diagnostic reference indexes. At the same time, Langma Information develops its pharmaceutical business in order to provide patients with access to medicines after they see a doctor.
It is undeniable that under the interlocking of online and offline hospitals, wearable devices and drug distribution, Langma Information has formed a closed-loop and efficient Internet medical ecosystem, making it resistant to industry models. It has a favorable position in terms of pressure capacity and liquidity. However, in the current Red Sea, the development of Langma Information in the ecological circle of Internet medical treatment is not smooth, and there are still many challenges.
There is a hidden "killing machine" behind the development of the ecological circle of Langma Information.
At present, there are still many sub-divisions in the entire Internet medical industry still in the early stage of exploration. Therefore, the ecological circle of Langma Information Internet Medical is not smooth in the development process, but there are still many problems.
First, the grassroots patients have low trust in the large experts in the connection consultation. This is because the patient does not understand the consultation specialist, and this is related to his own health, and naturally it is not easy to believe the diagnosis of the expert. Second, because the level of doctors in primary hospitals is limited, there are many problems that they cannot solve. For example, many doctors cannot judge whether a patient is incurable or not, which will lead to automatic loss of patients. Third, the website big data processing talents are different from the medical talent knowledge systems. How to combine their respective advantages to maximize their value is worthy of thinking about Langma.
Not only will there be problems in the construction of Internet hospitals, but in the field of medical distribution and smart wearable devices, Langma information will also face challenges.
Today's medical-grade wearable devices do not have a clear standard, their performance and security are not perfect, and they are not perfect in terms of compatibility, such as docking compatibility with medical information systems, which makes information accurate. There are hidden dangers. At the same time, the data monitored by medical wearable devices belongs to people's privacy. There are no relevant regulations in the industry to protect user data security.
The medical distribution business of Langma Information is based on the data of Internet hospitals, which requires the data of Internet hospital users to be large enough. At present, Langma information has to face the pressure of a large number of medical e-commerce, and there is no uniform qualification standard in quality and price, and the safety of drugs does not seem to be guaranteed.
Of course, the development of Langma information in the Internet medical field not only faces its own problems, but also ushers in other challenges within the industry.
On the one hand, although Internet medical provides patients with convenient, timely and economical medical consultation and medical services, Internet medical services are mixed and the service levels are different, which may lead to adverse consequences. As a service directly related to people's health, Internet medical needs more laws and regulations to constrain.
However, there are no relevant laws and regulations in China, and there is no clear standard for doctors to be able to consult patients online. This will enable some unqualified doctors to “serve†patients, so the health of patients may be Not guaranteed.
On the other hand, the Internet hospital of Langma Information needs to have a large amount of data support to grow and develop. If only based on its own data, the amount and quality of data for different diseases may be uneven, and the data of some diseases are lacking, so that the problem of healthy big data islands cannot be completely solved, which requires medical information sharing.
However, the current level of information sharing and information exchange in the hospital is not high, so there will be a problem that cannot be solved. This difficulty is obvious. Moreover, medical information and data involve the patient's personal information and property security. Langma Information has not yet had a sound security maintenance system, and the degree of information security maintenance needs to be improved. Another point is that all kinds of medical information and scientific research data involve the hospital's own strengths and interests, and it is difficult to convince the hospital to open data. If these problems are not resolved, information sharing will become nonsense.
In summary, there are still many problems that Langma information needs to solve, and there is still a long way to go. This can't be solved all at once, so Langma information can only slowly improve its Internet medical ecosystem. What is the next move?
Is the AI ​​Intelligent Diagnostic Laboratory a good medicine for Langma?
The challenges faced by Langma information, such as the construction of information security systems and information sharing, are difficult to solve in a short period of time and require long-term exploration.
In this era of continuous technological iteration, Langma Information has independently developed the AI ​​Intelligent Diagnostic Laboratory in order to improve its Internet ecosystem. Recently, it entered the experimental stage.
AI intelligent diagnosis laboratory is based on user big data research and development. According to People's Daily, the AI ​​intelligent diagnosis system intelligently diagnoses the pathological images diagnosed by experts. The current diagnostic accuracy rate has reached more than 80%. The AI ​​Intelligent Diagnostic Laboratory is collecting more professional pathological images and improving the "study results" of artificial intelligence systems. It is expected to increase the diagnostic accuracy rate to 95% in the near future.
If it can be successfully put into use, Langma information may solve the problem of patients' distrust of experts. At the same time, the system can assist the imaging doctor to judge the condition and effectively alleviate the pressure of diagnosis and treatment of the imaging doctors in the primary medical institutions, thus alleviating medical resources. Uneven distribution.
Moreover, Langma Information's Internet medical platform has accumulated a huge amount of data, which laid the foundation for the operation of the AI ​​Intelligent Diagnostic Laboratory. According to the Guiyang Daily, the Internet medical platform developed by Langma Information has gathered data traffic and business conditions of 39 Health Network, Guizhou (Guiyang) Internet Hospital, 39 Internet Hospital. Up to now, nearly 200,000 cases of remote and difficult cases have been collected. For example, nearly 3 million cases of chronic diseases and common diseases were diagnosed.
These data can be used to make the diagnosis of AI intelligent diagnostic laboratory accurate, and solve all the intractable diseases as much as possible.
However, can Langma Information be able to sit back and relax with the AI ​​Intelligent Diagnostic Laboratory? Obviously not the case. Now many Internet giants also apply artificial intelligence technology to the medical field, such as: Alibaba launched the ET medical brain, Tencent released the first AI medical auxiliary treatment open platform, etc., then who can guarantee the AI ​​intelligent diagnostic laboratory of Langma information Growing faster than the Internet giants like Ali and Tencent? After all, from a technical point of view, Langma information may not be comparable to the Internet giants such as Ali and Tencent. If the Langma information is technically behind, it may be half the battle.
How can Langma information continue to move forward with pressure? The first step is to see if Langma can make good use of the AI ​​Intelligent Diagnostic Laboratory.
All in all, the improvement of the Langma Information Internet Medical Ecosystem is not limited to the research and development of the AI ​​Intelligent Diagnostic Laboratory. It is also necessary to develop more innovative products to solve the immediate difficulties. In the future, it is difficult to be overwhelmed by difficulties, or to get rid of difficulties and go forward. This depends on the development of Langma information.
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