High-end wine companies can not just please the immediate e-commerce providers

High-end liquor companies have also begun to “put down” measures, “retract” arrogance, “please” e-commerce, and this is something that e-commerce companies did not dare to think of in the past, but it is now becoming a reality.

According to media reports, many well-known liquor companies, including Maotai, Langjiu, Jinjiu, and Liquor, have all changed their past "talking about electricity, changing colors," arrogant leaders, and are seeking cooperation with e-commerce companies. In addition, several brands headed by Maotai also opened an online mall.

The reason is simple. Since the introduction of the “eight regulations,” the consumption of high-end liquor has been declining. Not only has the price dropped sharply, but the retail price of 53-degree flying maotai has dropped from RMB 2,300/bottle in the 2011 Spring Festival to the current level. At 800 yuan/bottle, the decline rate was as high as 60% or more, and sales and benefits also fell sharply. Most high-end wine companies had undergone "changes" in comparison with the previous two years. It's just that this change is not good, it's bad.

The emergence of such phenomena in high-end liquor companies is undoubtedly the goal of the people and the trend of the times. Think about it, a bottle of Maotai, the retail price of the market as high as 2,300 yuan, and do not know whether it is true or false, in addition to public money and public rights-related consumption, how many people are willing to be such a "big head." The problem is that because there are public funds and public power-related consumer support, and there is no high-end liquor, it does not become a feast, there is no high-grade liquor can not show the sincerity of serving, no high-end liquor is the "contempt" of the petitioner, the price of high-grade liquor How can it not seriously deviate from its value? How can common people associate with high-end liquor consumption? How can the public not respond strongly to the rising price of high-end liquor?

To tell the truth, the public is not satisfied with the price of high-end liquor and is skeptical. It is by no means trying to find a high-end liquor company dead. The key is to allow high-end liquor companies to live in the same way as they did in previous years. It is definitely a kind of damage to social justice, social justice and the relationship between the government and the people. Think about it. When a farmer worked hard for a year and the net income he got was not enough to buy a bottle of wine, what is fairness and justice? The people who consume these high-end liquors mostly use the taxpayer’s money. No matter if they are from the perspective of the system or the law or from the perspective of ethics and morality, they cannot be justified.

For high-end liquor companies, they do not strictly follow the market laws in the production and operation process, and do not aim at satisfying different levels of consumer demand. Instead, they blindly cater to public funds and public rights consumption, and do not conform to the law of value and competition. Regular high profits, what other market economy status can be said? How can it create conditions for the prosperity of the market and the improvement of the market economic order?

High-end liquor enterprises entered the “winter” under the influence of the “eight regulations” and were forced to “low” arrogant heads and “please” the e-commerce enterprises. From the surface, they are admitting to the market, in essence, more. The company may still admit defeat to public funds and public rights. In the subconscious of a considerable number of high-end liquor companies, it is hoped that this phenomenon is only a gust of wind and is eagerly waiting for the gust to rush past in order to regain profits.

The need to remind high-end liquor company operators is that if they really have a strategic vision and a long-term vision, they really want to make the company bigger, stronger, and better, so do not hold such an illusion. Even if relevant regulations cannot be implemented for a long time, public funds and public consumption will once again rise, and this is not the way for companies to survive. What's more, the new government has a clear goal for the transformation of government functions and the administrative system, and will also make major adjustments to the relationship between the government and enterprises. It can be affirmed that strengthening the supervision and control of power will be the focus of future government work. If we still focus our eyes on public funds and public rights consumption, we only want to pursue “profits for corruption” and “profits for corruption”. This will only lead to a dead end. More importantly, in the past few years, high-end liquor companies have enjoyed the profits from public funds and public rights consumption. The medium and low-end liquor companies have not stopped the pace of market development, and the company's profitability is not bad. To a certain extent, through the occupation of the low-end consumer market, not only has gained good benefits, but also won the trust of consumers. Once power is effectively constrained and constrained, high-end liquor companies will find it difficult to occupy the market, and the pressure for survival will also be considerable. At that time, even if high-end liquor companies are willing to “put down” and “retract” arrogance, it will be difficult for consumers to have full trust in the short term. After all, the price of high-end liquor is still high, and ordinary consumers cannot easily afford it.

However, regardless of whether the relevant regulations can be persisted, for high-end liquor companies, it is always a progress to be able to switch from “talking about electricity to talk about electricity” to “please” the electricity supplier. At least, it is so in front of me. It is necessary to remind high-end liquor companies that they should not use such changes as an expedient measure, and should no longer place their hopes on the return of public funds and public consumption. With the acceleration of the transformation of government functions, the improvement of the market order, and the promotion of the market's main body status, only the timely change of business concepts and ways of thinking, and the establishment of market awareness and market concepts, will not be abandoned by the market, in order to occupy the market. A place.