At present, the status quo of China's medical industry is: high-quality medical resources are concentrated in large cities, medical conditions in local and remote areas are poor, and the allocation of medical resources is unreasonable, resulting in a large number of long-tail demand, which has spawned a broad Internet medical market. In this context, the “connected†nature of the Internet has been brought into play, effectively improving the information flow in the long tail market and reducing the cost of expanding the audience, while the application of big data technology can make medical services more perfect and accurate.
The application of medical big data mainly refers to the mining and analysis of medical information and data at various levels, using the Internet and big data technology, providing a valuable basis for the improvement of medical services, making the medical industry more efficient and more accurate. Ultimately reduce the patient's medical expenses.
At present, China's medical big data applications can be easily divided into two major directions:
The first category is the optimization of traditional medical care, that is, the application of big data applications in medical institutions (including hospitals, insurance companies, pharmaceutical companies, medical device companies and other traditional medical industry institutions). It is the problem and drawback of traditional medical services, using the Internet and big data technology to improve and improve, for example, improving the process of patients visiting hospitals, optimizing hospital information management and improving clinical diagnosis and treatment;
The second category is a supplement to traditional medicine, which is a big data application that serves the health of the public. It is tailored to the market needs not covered by traditional medical services, supplemented by Internet and big data technologies and services, such as pre-diagnosis, follow-up data tracking and information feedback.
The most basic and important of the basic database of health care is the hospital's electronic medical record database and the resident electronic health record database. The regional medical information platform is based on the resident electronic health record. The resident health record database consists of electronic medical records and public health information. The core of the data is electronic medical records. The resident health record contains basic personal information, a summary of major hospital and health issues, and a record of major health services, enabling the storage of universal health data and the exchange and circulation of data between medical institutions.
　 1Industrial policy and development status
(1) Industrial policy
Since 2015, the medical reform policy has been intensively introduced, and a series of reform programs have been launched to break the medical treatment of medicines, solve the problem of difficult medical treatment and expensive medical treatment, and implement the linkage of medical care, medical insurance and medicine. Actively promoting social medical treatment is an important channel to increase the supply of medical resources. The price of medical services in private hospitals is relatively flexible and has a broad development space. Among them, medical e-commerce, as an important part of the reform of the drug circulation system, will be supported by policy.
(2) Development status
1 Medical big data is in the early stage of industry development
In the financing incident of the Internet medical market in 2014, Angel Wheel and A round of financing accounted for more than 70%, which shows that the Internet medical industry has more new entrants, the market is more dispersed, the concentration is low, the market opportunity is larger, and the overall market is in the industry. In the early stage of development, the development of medical big data, which is one of the Internet medical applications, is also in its infancy, and it is at the infrastructure level in the early stage of big data application.
With the influx of capital markets and entrepreneurs, and the direction of policy, the market for Internet medical services will gradually expand in the future, and big data applications will also become a major trend.
2 Medical big data significance and development status
At present, Internet-based data transmission and analysis technology, the application of big data in the medical industry has gradually attracted the attention of the market. More and more enterprises are beginning to develop Internet and mobile medical services, and the application of big data has gradually been put on the agenda.
With the guidance of policies, the improvement of Internet technology and big data applications, it is possible to make medical treatment more efficient and more accurate through grading diagnosis and treatment. For example, patients with small and micro-ills can treat themselves or go to nearby clinics and community service stations for treatment. Hospitals and other high-quality medical resources are more to provide medical services for patients with major diseases or sudden illnesses. In the future, most of the treatment may be done outside the hospital.
The two major groups in the medical industry: patients and doctors, doctors generate a large number of patient-related data for patients during treatment, which is of great significance to hospitals, insurance companies, pharmaceutical companies, medical device manufacturers and medical service platforms. .
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