Where is the way out for domestic CT manufacturers: Why is it difficult to shuffle?

In this case of CMEF in the absence of GPST, domestic imaging manufacturers still sing this show very lively. Don't look at the MRI, DR, and the only manufacturers that can produce CT before, such as Neusoft, Lian Ying, Anke, Mingfeng, Xinhua, Wandong, and Besida, plus Kangda Intercontinental, which cooperates with Hitachi OEM, and Sanofi Sheng, who did not participate in the exhibition, also reported that there are two companies in Suzhou, CT products will be listed within two years, counting more than 10 domestic CT manufacturers, CT has undoubtedly become a complete Red Sea. It can be said that the domestic CT market will face some chaos in the next two years, and it will be inevitable to reshuffle within five years. The third-party tube manufacturer, Ruineng, has made the imaging market or the CT market intricate. The amount of information in this CMEF is too large. Please listen to the image and come slowly. Welcome to make a brick!

Why is it that it is inevitable to say that shuffling?

First of all, the capacity of the Chinese market is limited. With the current installed capacity of about 2,000 units, even if the country's investment in primary health care is invested in the next few years, the market capacity will increase to 3,000 units. The imported brand GPST will occupy half of the market share. No one will think that exaggeration. That is to say, the remaining ten companies have to compete for the remaining 1,500 market capacity, which means that on average, each manufacturer has an average of more than 100 cakes, and the level of competition can be imagined.

Where is the way out for domestic CT manufacturers: Why is it difficult to shuffle?

Secondly, the market for primary care just mentioned, whether domestic manufacturers can compete with GPST is still unknown. From the current products of various manufacturers, although economic products have plans, the general cost is high and the ability to accurately locate products. Room for improvement. Taking GE's exquisite 16 rows as profit, it is estimated that the material cost is less than 500,000 RMB, and the current domestic manufacturer's cost is generally higher than this price. Once you can't come up with the right products, it's imperative to reduce profits, and with limited market share, it's very difficult to achieve profitability.

For the visible market, especially the middle and lower hospitals, the service is also very sensitive. With the development of domestic third-party service organizations and the domestically produced ball tube manufacturers mentioned above, it is believed that each manufacturer will lose part of the quota in the service contract. Therefore, whether the business model of profitability through service income will continue to be established is also a question. .

Therefore, in the next three years, the Chinese CT market will definitely have a reshuffle. It is really difficult to predict how it will develop. Of course, such shuffling is brought about by purely following the development of market rules. The development of this market will also be affected by other non-market laws. The first is the involvement of capital. At present, the reason why domestic CT manufacturers have invested in the research and development of CT has contributed to the power of capital. The capital investment itself is not based on promoting the development of the national industry, but on the benefits. The quickest way to settle in is not to profit from the main business, but to return to the capital market, that is, to go public. It can even be pessimistic that most of the current behaviors of domestic manufacturers are around the target of listing. On the other hand, non-market factors come from the government. With the government's support for high-tech industries, manufacturers can develop new products and get a considerable government subsidy from the state, and then dismantle various technologies and patents in new products. Separate projects can also apply for government subsidies, so that even if the market behavior cannot recover the investment, the government subsidy can also achieve profitability. This somewhat deformed business model is actually established.

Further, some people may say that the Chinese market has limited capacity and can consider overseas markets. This is the most basic logic. The overseas market is indeed an export that can effectively increase production, release production capacity, and share production capacity. However, as mentioned in the article, the threshold of overseas markets is still high, and most enterprises are not ready. First of all, large imaging equipment and small equipment can be said to be completely different, relying heavily on equipment maintenance, lack of service network, and unable to achieve sustainable sales. In fact, most manufacturers have a big misunderstanding in the face of overseas markets and the Chinese market, and believe that overseas markets can copy the Chinese model. But in fact, the biggest problem is that the Chinese manufacturers themselves are established in China, which saves a large investment in service networks, or resources and platforms for service and production. To a certain extent, we can think that in the Chinese market, the manufacturers themselves are agents. If you need an overseas agent to build a service platform with the same function, you can imagine the investment. Therefore, when we analyze the overseas sales records of Chinese manufacturers, we will find that the vast majority of sales are concentrated in areas where the international manufacturers themselves are not well-developed, that is, the so-called underdeveloped countries, which are quite different from the smaller products all over the world. far.

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