In the Internet medical enterprises under the cover of capital winter, the word counter-current is placed on the old driver, the lilac garden. At the time of mobile medical vents, Lilac Garden did not make a bold move toward the C-side layout under the Internet thinking, but now it is safe to lay out the C-end closed loop when the tide retreats.
Since 2012, the concept of mobile healthcare has been frequently talked about by investors. The mobile medical bubble is also rising: 2-3 people's team, the product has not yet come out, and millions of dollars in financing have already arrived. According to the statistics of third-party data agency Ai Media Consulting, in 2014, mobile medical investment and financing cases reached 80 cases, and the financing amount reached 700 million US dollars, which is the sum of the past three years. Crazy capital did not begin to cool until the second half of 2015. A large number of mobile medical companies could not stand the test. In April 2016, a "Mobile Medical Company's latest death list" was announced, and 27 small and famous mobile medical companies announced their death.
While capital is the craziest of mobile medical care, although Clove Garden won a strategic investment of Tencent in 2014, Tencent has not developed its C-side business. The founder of Lilac Garden Li Tiantian also has several occasions. Expressed concern about the capital bubble. Nowadays, the clove garden carries out the C-end layout muscles during the cold winter. Does it mean that the clove garden has already penetrated the profit model of the mobile medical C-end closed loop?
![[Viewpoint] Mobile medical is better than winter: Who will become the leader in the industry?](http://i.bosscdn.com/blog/20/16/11/25041625714.jpg)
However, as the head of the C-side business of Clove Garden said, the clove garden is doing C-side business, whether it is a doctor of cloves or a doctor, everything is not the first to go out, but take the lead Every step of going is very solid, and the clove garden will not be eager for success. Whether it is the wind or the cold winter, the clove garden still hopes to win.
Old driver's ICE strategy
Based on a deep understanding of the mobile medical C-side business, the old driver clove garden, which has fought for 16 years in the medical field, has created a new term for the C-end strategy. At this year's reMED Internet Medical Summit, Li Tiantian proposed the ICE model: information, communication, and engagement. The product corresponding to the information is a doctor of cloves, and the communication corresponds to the doctor. Refer to the lilac clinic under the line.
I, C, and E represent the needs of patients to check, ask, and see. These needs of patients were also captured in the early mobile Internet, but it was difficult to be met by high quality. For example, the search engine's medical search mode is full of some big information that is both true and false. The patient does not have the corresponding professional recognition ability, and the results are often not satisfactory. The clove garden not only gathers a large number of professional doctors, but also the team members are mostly doctors. In the information production and audit identification, the database is highly professional.
In the medical field, the patient's status is highly personalized, and the doctor's professional judgment is based on a large number of medical experience. Therefore, the strategic upgrade of mobile medical is to provide an upgrade of high quality services.
In this regard, the early physiology of the orthopedic surgeon was deeply touched. Every patient has a huge need for consultation before and after the clinic. Now I am going to the hospital to see a doctor in China. The cost is very high. I want to go to the hospital. A series of traffic inputs, queues are not necessarily getting the number. After getting the number, I have to wait for the doctor at the door. In exchange for a few The time, time and transportation costs of a minute of treatment are very high. If you can give him a very convenient solution, then he can actually go to a doctor to ask if he wants to go to the hospital, to which hospital, to ask the doctor to meet such needs.
For the post-diagnosis scenario, the patient is very likely to wait in line to wait for the doctor, but the consultation time is limited, but in fact, the patient still has a lot of problems in his heart, and asks the doctor to meet the needs of answering the patient's question.
With so many medical consultations for mobile medical products and offline clinics, why do patients choose to ask doctors and clove clinics after the pre-diagnosis?
In this regard, Chuo explained that as early as 2014, the clove garden through the "Clove Doctor" public number for high-quality medical and health information creation, from professional knowledge to medical science to gather users. In the core APP such as Clove Doctor and the WeChat public account, the total number of guests is more than 20 million. I hope to cover 100 million users in the next two to three years.
Kn95 Anti-Dust Face Mask,Kn95 Certification Respirator,Kn95 Certification Facemask,Kn95 Anti-Dust Disposable Face Mask
KUTA TECHNOLOGY INDUSTRY CO.,LIMITED , https://www.kutasureblue.com