Vitafoods Europe

Informa enhances global reach with VIRGO acquisition

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31 Jul 2014


Informa, one of the world`s leading knowledge providers, has acquired US exhibitions and information group, VIRGO. The deal, which is subject to receipt of US anti-trust clearance, will provide Informa with a platform to expand its exhibition activities in the region, further strengthening its global presence and leading market expertise.

VIRGO`s portfolio includes SupplySide West, the leading US exhibition in the Health & Nutrition industry. SupplySide West is highly complementary to Vitafoods, Informa`s leading exhibition brand operating within the same market sector throughout Europe, Latin America and Asia. The acquisition will strengthen the Vitafoods portfolio, expanding international participation and bringing deeper global insights.

Peter Hall, Managing Director, Informa Exhibitions, commented: [We are delighted to announce that Informa is joining forces with VIRGO, a business which complements and enhances our already strong position in the Health and Nutrition market sector through our Vitafoods portfolio. Not only does it underscore our existing commitment to this sector and provide us with fantastic opportunities to improve our offerings in Europe, Asia and South America, it also gives us an established base on which to build our exhibitions presence in the US."

John Siefert, CEO of VIRGO added: [We are very excited to be aligning VIRGO`s business with Informa. There are a number of very obvious ways that we can enhance the value proposition to our respective customers while creating a strong global brand in the Health and Nutrition marketplace. Together we can provide great benefits for both the Vitafoods and VIRGO portfolios which will provide the companies that we serve with more opportunities than ever before. We are very much looking forward to where the future will take us."

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About Informa
Informa Exhibitions organises over 150 business-to-business and business-to-consumer exhibitions annually, via a global network of offices in the UK, Brazil, UAE, China, USA, Canada, France and Australia. Some of Informa Exhibitions` leading brands include Arab Health, China Beauty Expo, Monaco Yacht Show, Vitafoods, Cityscape and Anti-Aging Medicine World Congress. For more information visit

About Vitafoods
The Vitafoods portfolio is a group of events devoted to ingredients and raw materials for the nutraceutical, dietary supplement and functional food and drink industries.
The portfolio includes Vitafoods Europe, Geneva; Vitafoods Asia, Hong Kong; Vitafoods South America, São Paulo; Vitafoods Africa, Johannesburg; the soon-to-launch Vitafoods Russia, Moscow, as well as Finished Products Europe, Geneva. For more information visit

About Virgo
Virgo produces six trade shows and conferences, publishes nine national trade websites of which six have affiliate magazines, operates online training and accreditation programs, and three branded online stores that offer paid content. The company leverages its events, publications, digital and other media to provide integrated solutions for professionals in industries including health care, natural products, telecommunications, cloud and self-storage.

About SupplySide West
Hosted by Virgo, this annual tradeshow and educational forum is the finished product manufacturer`s gathering place for top performers, trends, scientific advances and networking. SupplySide West is all about the exploration, discovery, innovation and marketing strategy around the development of finished consumer goods that drive the global business economy. The 2014 show will be held October 6-10 at Mandalay Bay in Las Vegas. For more information visit

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