The development of the smart wearable industry began with the sports bracelet. In just a few years, the sports bracelet has become one of the most popular and successful intelligent hardware in the world.
Today, the smart wearable industry has created some new patterns.
Let's take a small example: a new bracelet product from F Company of the United States, the USB cable is rough enough to surprise me; for a company whose hardware details are not well controlled, it is hard to say whether it has enough Ability to continue to innovate on the hardware. This is not a case of a certain company, but a common problem in the shooting of European and American hardware companies.
In addition to Apple's super hardware company, almost all European and American hardware startups, hardware projects that Chinese companies can complete in two weeks, often take a month to complete.
Innovations in the technology and business models of European and American wearables began to stall. This is fatal for the emerging and fast-growing industry of smart wearables.
The more deadly problem is that Chinese startups have been far ahead of European and American startups because of their strong investment in intelligent hardware and fierce market competition.
From the business logic analysis, for every smart hardware sold, you can get an APP user for free. If we run the APP well and serve the users better, it will become an important source of income in the future; however, Europe and America. The peers almost did not do this, and wasted the amount of APP installed at zero cost. A seemingly short development period may determine the future fate.
Why do new startups gradually win?
In China, there are many wearable startups. Many of them are practicing the seven characters that Lei Jun summed up: focus, extreme, reputation, and quickness. They don't care if their product features are too singular.
When the European and American counterparts stalled, a group of new Chinese startups have gone faster and farther in the innovation of wearable new categories.
In 15 years, Apple Watch officially began to sell, and its global market share has risen to the top three in a short period of time; and Microsoft, Samsung and other giants have repeatedly introduced new ones with their dominant position in the IT industry. Bracelets and watch products are not affected by low market share.
All this shows that a feast is about to begin and the giants are beginning to sharpen their swords.
Then, where a large number of user needs are coming out, technological innovation and industrialization have reached a critical point, where will the global smart wearable industry go?
I think there are three areas where you can subvert through wearables.
1. The largest gold mine for smart wearables in the field of medical health
Who really shines through medical-grade wearables, who will lead the future of wearables. How to do it thoroughly? I think medical grade wearables can start from the following three aspects.
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