In 2017, where is the “spring†of mobile medicine ? Can the Internet hospital that just ushered in the first year of the explosion take over the banner of the offline clinic and help mobile medical industry explore a new path in the profit model? The industry believes that medical consultations, medical science knowledge, appointments and other medical peripheral businesses can not form a stable source of profit, and how to combine the offline physical medical institutions to truly intervene in the diagnosis and treatment, and create a closed loop of services has become a path that Internet medical companies have been looking for.
The "China Internet Medical Development Report (2016)" shows that as of November 2016, the national Internet hospital army has expanded to about 36. Among them, there are a total of 25 companies that have achieved floor-to-face operations (providing PC-side or APP-side service portals), and 11 other companies have publicly announced contracted construction in 2016.
However, 2016 is known as the year of mobile medical “movingâ€. On the one hand, start-up mobile medical companies have died in large numbers due to the harsh “cold winter†of capital. According to incomplete statistics, about 38 Internet medical companies were “dead†in 2016, and most of them did not survive the A round. On the other hand, the old mobile medical companies still have not found a stable and reasonable profit model, resulting in sustained losses. The tight financial situation and the frequent turmoil in the business structure have led to frequent reports of layoffs.
Entering the clinic to complete the profit closed loop
The Internet Hospital marked the beginning of online consultation and the beginning of the medical treatment phase, which opened the commercialization stage of Internet medical treatment. Taking the newly established Guangzhou Internet Hospital as an example, the Guangzhou Internet Hospital established in Biji Island is an open Internet hospital platform. There are 260,000 experts on the micro-medicine platform, 7200 expert teams and 10 special-purpose remote consultation centers led by the academicians. It will be seamlessly connected to the Guangzhou Internet Hospital. Guangzhou Internet Hospital will also cooperate with Guangdong Provincial Hospital of Traditional Chinese Medicine to conduct in-depth cooperation in the establishment of famous medical consultation centers and famous medical operation centers.
The core of medical resources is the diagnosis and treatment service, which is the part that users are really willing to pay. "On-line self-operated clinics with on-line remote diagnosis can promote grading diagnosis and treatment, and alleviate the problem of expensive medical treatment and expensive medical treatment caused by excessive patient concentration in the top three hospitals. According to industry insiders, the real promotion of the Internet medical platform is still trying to find a way to promote online consumption of patients. Otherwise, when patients receive free consultation and diagnosis online, the money will eventually flow to traditional hospitals.
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