Pharmaceutical companies want to enter the electricity supplier

“As the pharmaceutical companies earlier extended the industrial chain down to chain pharmacies, online pharmacies have become a new target for many production-oriented pharmaceutical companies,” said Zhang Yong, secretary-general of the China Online Drugstore Council.

Among the companies that can provide Internet drug trade services to consumers in China, Yunnan Baiyao, Dong'e Ejiao and other brand drug companies are listed on the list.

“We will seek partners who can work hand in hand (e-commerce) in a timely manner,” said Qin Yufeng, general manager of Dong'e Ejiao.

Xu Yi Tang, the online pharmacy CEO, judged that pharmaceutical companies with industrial backgrounds, especially those that extended their business to large health areas, may sell their unique varieties on self-built e-commerce platforms, thereby increasing market awareness. Otherwise, relying solely on self-produced species, it cannot compete with chain pharmacies.

According to the statistics of the State Food and Drug Administration, there are 3,739 enterprises with the qualification of “Internet medicine information service” and 117 enterprises with the qualification of “Internet medicine trading service”.

According to requirements, enterprises that provide Internet drug trading services to individual consumers must also have "Internet Drug Information Service Qualification Certificate" and "Internet Drug Trade Service Qualification Certificate."

The reporter learned from a number of industry sources that currently there are no more than 70 pharmaceutical companies with qualifications and are on the line, and the others are still building and improving. In the first three quarters of 2012, the domestic B2C (commercial-to-consumer) trade size was 1.09 billion yuan. Considering the fourth quarter as the peak season for e-commerce promotion, the 2012 annual scale is expected to reach 1.65 billion yuan, compared to 400 million yuan in 2011. Market size, increased by more than 300%.

"It is expected that with the market growth brought by newcomers, the industry scale will enter the fast lane in 2014." Zhang Yong said.

It is reported that at the end of this year or in the first half of next year, there may be 100 or more pharmaceutical retail chains that will receive a “license” issued by the State Food and Drug Administration.

In addition, the current use of "electricity" drug dealers is basically their own funds, the industry is expected to have some venture capital gradually into the next year.

“Compared with the ups and downs of e-commerce in other industries, online pharmacies are fairly stable, and the possibility of falling into a price war and closing up business is relatively small.” Xu Yi told reporters. First, the “identity” of medicines is special and controlled. The government will not Its "flooding"; the second is to carry out Internet sales, must be a pharmaceutical retail chain, therefore, is different from some individual entrepreneurial Internet companies, basically will not collapse due to capital chain fracture; Third, the current online pharmacy still In the early stage of development, there are few competitors and the market game has not yet emerged.

But even so, the industry is still facing many challenges,

First and foremost is the consumer's doubts and choices. For example, is the drug quality reliable, how to distinguish the authenticity; whether the distribution process is safe, time can guarantee.

Second, some "Lee ghosts" also interfere with the market order. The State Food and Drug Administration has recently published a list of 12 websites that illegally publish false drug information and sell drugs; not only that, but also a large number of illegal Internet site servers that publish false information and sell counterfeit drugs abroad.

Liang Yongqiang, head of online pharmacies of Happy People involved in the preparation and formulation of the “China Pharmaceutical E-commerce Industry Self-discipline Convention”, said that companies from pharmaceutical e-commerce transactions, credit, logistics and distribution, supply chain collaboration, goods and services, retrospective, complaints recommendation process, information Various aspects such as publishing and third-party supervision require self-discipline and management.