A few days ago, the State Council issued the "Guiding Opinions on Actively Promoting the "Internet +" Action" (hereinafter referred to as "Opinions"), and proposed collaborative manufacturing around the areas of urgent transformation and upgrading tasks, obvious integration and innovation characteristics, and the people's most concerned areas. 11 specific actions, such as modern agriculture, smart energy, Yimin service, and artificial intelligence, and proposed seven measures to promote "Internet +". This has led to many clear questions about how to develop "Internet +" in the medical industry .
"For the Internet, if you don't choose it, it's hard to change." "Don't doubt, but embrace the Internet." "The Internet can't solve all the problems facing medical treatment " - government officials, academic experts, hospital directors, industry elites, etc. At the 2015 Dalian Softlink Health and Medical Industry Sub-forum held recently, the multi-angle analysis and prospects for the development of “Internet + Medical†were carried out.
Four major needs drive "Internet + medical"
What is the concept of "Internet + medical"? This issue is explained in many ways in the industry. According to Meng Qun, director of the National Health and Family Planning Commission's Statistical Information Center, “Internet + Medical†is supported by the Internet as the carrier, cloud computing, Internet of Things, big data (hereinafter referred to as “cloudâ€), mobile communication technology, etc. A general term for new medical and health service formats that are deeply integrated with traditional medical health services.
"The 'medical' in 'Internet + medical' is broad, including not only complete medical services, but also public health, maternal health, chronic disease management, disaster management, etc." Meng Qun further explained that today's "Internet The reason why "medical" is so hot is mainly based on the demand for medical health services, promoting the development of the medical and health industry and the "Internet +" related policies, represented by "clouds and large objects", including the application of new technologies such as 3D printing, robotics, and genetic testing. And the driving force of capital influx into four factors. Different aspects have different choices and appeals for "Internet + medical". Among them, the patient's needs are convenient, timely medical treatment, lower costs, optimistic about illness, self-health management, personalized medical care, these demands have a strong driving force for "Internet + medical"; and the doctor's demand is to accumulate experience and realize value , precision medicine , personalized medicine, improve the quality and level of medical services, ease the contradiction between doctors and patients; government departments are mainly to promote industry supervision and promote industrial development.
The Internet will reshape the "medical ecosystem"
In the medical and health field, how is the Internet "+"? The Opinions proposes to promote the new online medical and health model. Develop Internet-based medical and health services, support third-party organizations to build medical information sharing service platforms such as medical imaging, health records, inspection reports, and electronic medical records, and gradually establish medical data across hospitals. Specific objectives such as sharing the exchange standard system.
Meng Qun said that the traditional medical service model is admission, registration, diagnosis, inspection, inspection, report, payment, sampling, discharge, settlement, it is very inconvenient, some doctor-patient contradictions are in the middle, and medical and rehabilitation There is a gap between hospitals and families, and no continuity services are implemented. "Internet + medical" will reshape the medical health ecosystem, and the traditional medical service model will be deeply integrated and even transformed through the Internet. In addition, "Internet + Medical" will play an important role in one-stop health management centered on individuals. "In the future, patients and residents can conduct self-monitoring and management of vital signs through the Internet, APP software, and wearable devices. Through Internet consultation, doctors tell you online whether you need to go to a primary hospital or a large hospital. The large hospital has a regional image and inspection center. To support the service, medical e-commerce will also join the ranks of 'Internet + medical'. In such a medical and health ecosystem, graded diagnosis and treatment can be realized, patients will be more convenient to see a doctor, and the cost will be reduced," he said.
Guo Qiyong, dean of Shengjing Hospital affiliated to China Medical University, pointed out that in "Internet +", the Internet is a platform and tool for the medical industry to improve efficiency, reduce costs, accelerate innovation, improve patient experience and satisfaction, and release Quality medical resources. For example, patients can register their ID card, resident card, or even APP software, make appointments, check prices, and pay fees, which can save a lot of links and non-medical time. In addition, hospitals' medical device management, workload statistics, drug rationality analysis, patient behavior analysis and other big data applications need to be connected and realized through the Internet platform - these are things that Internet and information technology can do for hospital management.
Unleash the development of the kinetic energy of the medical industry
"Welcome the Internet to enter the medical industry. I think the Internet may make the work of doctors more convenient." Fan Daiming, deputy dean of the Chinese Academy of Engineering and dean of the Xijing Digestive Disease Hospital, said that there are thousands of western medicines in the hospital. Doctors face many problems, and the Internet can be used to guide clinical rational drug use. This also has great market development value for enterprises - because there will be more and more doctors, patients or diseases, and related companies can develop backgrounds. The system guides medication strategies, statistical population patterns and side effects, and then uses big data analysis to use the results to guide future rational drug use reforms, which will form a huge, sustainable industry.
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