Recently, I contacted friends in the industry and found an interesting thing. In the past, a large group of teachers specializing in medical reform research began to look around Internet medical treatment . I said, "Are you awkward?" One of the answers was: "It’s too familiar with the doctor-editor’s screenwriter. I know what’s going on in the next episode. Now I’m left to see if the captions have their own names.â€
This feeling is especially familiar to people in the mixed medical media circle, and is simply too familiar. Many years ago, everyone was excited to talk about the deputy of the public institutions. As a result, it seems that nothing happened. The corporate governance structure of public hospitals seems to have been raised for many years. Now the trials are also embarrassing; let’s talk about the return of public hospitals. Public welfare, there is still a large group of people who are arguing whether this is a false proposition; of course, there is also a chain of medical interests, a lively knife-cutting water is more flowing; it seems that the grading diagnosis and treatment has already been finished, and The legendary three-in-one, and the value of returning medical staff, of course, there are many, many; we ran from Suqian to Anhui, from Anhui to Luoyang, went to Chongqing, went to Sanming, watched one after another pilot, and then silently Scattered. What are you doing?
Is it the starting point is wrong, should you always circle in place? Quietly think about it, it seems that the medical reform is so big, let's take a look.
First of all, vested interests will never give up their interests. The cautious reforms cannot shake these strong walls. Careful friends may notice that in the past two years, the high-level instructions for medical reform have used a lot of words such as “deep water areaâ€, “hard bones†and “tough battlesâ€. This kind of description is definitely not a dangerous word. The use of such a vocabulary is because people in the system have a personal experience of the difficulty of this matter. No matter the inconsistency of the major ministries in the pace of medical reform, or the difficult reform of the institution, as well as the rotten doctor title system and so on, there are a series of fresh interests, which are intertwined, unclear, and constantly cut. Then, since we can't shake these interests, can we subvert the original interest system by transferring markets and users?
Internet medical is on this road today. If someone asks: Which type of company do you most dislike? My answer is that those who rely on the interests of traditional resources. If the business model of an Internet medical startup is based on relationships and relies on resources to share a piece of the traditional interest system, then this kind of business will not last long. Christensen mentioned this very wisely in the Innovator Prescription. Even in a fully marketed US, Internet medical care must create a new value system based on the market and users if it wants to do something big. Form a closed loop. Although this matter is very difficult for the medical field in the form of payment, it is difficult, but there is no way out. Fortunately, most of the Internet medical startups we see today are on the road.
Second, the Chinese medical reform is too accustomed to talking on paper, literati bickering, administrative orientation, and castles in the air. We have seen a large number of economists, policy research experts, medical insurance experts, government think tanks arguing about left and right issues on various occasions, arguing what is "public welfare", whether the debate should look at the market or the government, and organize some leaders to discuss The direction of medical reform. It seems that all the puzzles can be discussed in the conference room. It seems that the medical world has never had users. It seems that people with superior intelligence can complete this complicated puzzle alone. As a result, the debate will continue until all the people are too lazy to speak.
What I want to say is that medical reform can be as fast as it is like Internet products. Can it start from the real user experience rather than the privilege? Can you not kidnap your own thinking with medical speciality? Can you roll up your sleeves first? Go to the field to transplant, instead of doing oral athletes in the spotlight. Maybe, Internet medical care, which is seen as a clown by the traditional medical system, is doing these things.
Third, the methodology of medical reform is to try, not trial and error. We all know that medical reform has a seemingly inaccurate method of acting, that is, a small-scale pilot, and then wide-ranging. As a result, we have seen one and another pilot cases that have been labeled as successful. Various media reports, leadership inspections, and then silently died. So since it is a pilot, is there a place for trial and error, what is the lesson of failure? Looking at it carefully, everyone is not doing a pilot, but is doing political achievements. In this matter of Chongqing, we can clearly see that the atmosphere of the entire medical reform is fear of making mistakes, iterative fatigue, and looking ahead.
Today, the entrepreneurs of Internet medical care are using the speed of young people to constantly try to correct, iterate, and adjust their direction. They are not only unassuming, they are not looking forward to the future. When entrepreneurship is dead for a lifetime, someone must be wrong. Someone must fall, but there must be someone who succeeds. This is the power of trial and error.
Finally, doctors and users, as the two most important subjects in the medical market, have long been habitually neglected in medical reform. In the process of improving Chinese medicine, the most humiliating and burdensome is the doctor. The most silent is the patient, one is the medical supplier and the other is the medical demand. Why is this because they are the most vulnerable in the traditional medical system, one is the screw of the public hospital, and the other is the thin individual who entrusts the payment scepter to the third party. But we all know that no matter how the medical reform is changed, if the two groups are not satisfied, the experience is bad, the mood is bad, and how much political performance is useless.
Today, many Internet medical startups are vying for doctors. This is a good thing. It is a good thing for doctors to broaden their horizons and increase the income of doctors so that doctors can look forward to a new medical ecology. In China, only when the doctor is truly awakened and has the will and ability to change his career, the good days of medical reform can come. Even better, the medical Internet company is researching user needs every day, thinking about how to make people healthier, how to save money for users, how to make the medical experience better, all these things, advertised as "taking patients as How much does the center's public hospital really think about? And this is the most essential difference between the two health care ecosystems.
Although today, the impact of Internet medical care on the entire health care system is still zero, but countless young people and dreamers will change it to 1 in the near future.
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